Brand Name Identity – Logo Slogans and Taglines
Difference and Value of Brand Identity Logo Slogans and Taglines for Businesses
It is always a debate about the brand name, brand identity, logo, slogans, and taglines. All looks and sounds very confusingly similar whereas there are basic and technical differences.
Let’s understand one by one in detail with examples. A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.